Direct Mail: Your Success Plan Direct mail isn’t taking its last breath any time soon, but it is evolving. Marketing your dental practice is different than four or five years ago. Now, it’s common and necessary to integrate a marketing campaign with your Web site, social media pages and e-mail marketing. Myth #1 “Nobody reads junk mail anymore” This is one of the most misguided beliefs out there right now. According to the 2010 DMA Statistical Fact Book, 79 percent of households read or skim direct mail pieces. Also, an International Communications Research study found people were 31 percent less likely to ditch unopened mail than delete unopened emails, and 45 percent said they found direct mail less intrusive than e-mail. So what does this all mean? It means you shouldn’t allow the scare tactics of the newest fads out there in marketing world to tell you to dump what works and to go “digital”. If you give up what works you might as well just throw your money in the fireplace because it will all go up in smoke. Here are some findings* to consider as we design your direct mail campaign: 72% of adults said they have replied to direct mail pieces that contained a “buy one, get one free” offer. 85% of women ages 25 - 44 read direct mail pieces. The study found that 63% of people have responded to direct mail that offered a percentage discount on a purchase. So call us today so we can implement your total marketing campaign that not only includes your internet campaign but a powerful direct mail campaign to give you the success that you need to fill your dental chairs. *A study by Vertis Communications. The study surveyed 2,500 adults.